Digital Transformation for Non-Digital Native Brands
This article investigates digital transformation for older established brands who find it harder to remain competitive and relevant as the world goes digital. You know you need to modernize, let’s explore what that means without getting too deep. Sometimes, to really...
Neat Ways Startup Stalls Are Overcome by Savvy Teams
In this article, we’ll explore the infamous startup stall, along with actionable steps to take when sales, traffic and engagement stands still. On the road to enterprise, most startups don’t magically fail and fall out of the sky like bird droppings....
Pivot Ideas for Startups Ready and Waiting to ‘Take Off’
Feed your creative entrepreneurial brain with potential pivots select startups use to ‘take off’ and experience the kind of revenue growth that changes everything. Small business owners and startup teams work hard, pay dues every day and just want their...
Startups: How to FEEL Like a $100 Million Dollar Brand
In this article we’ll examine 6 potential ways to transform your drabby startup brand into a phenomenon; something that feels like a $100 million-dollar brand to those that interact with it! Why ‘feel’ instead of ‘look’? Well, that’s what you’re here to...
How to Design a Business Model Around an Experience
So, you’re itching to build a successful income-generating idea, but seek an approach you can pursue without the need of a complex business plan (or even a loaded checking account). Great! How about creating and facilitating an experience, and building a...
The 7 Habits of Successful Digital Brand Owners: Updated
I set out to create a provoking article around the renowned work of Stephen Covey, The 7 Habits of Highly Effective People, while putting focus on our emerging digital world, mobile workforce, and virtual infrastructure. Obviously, it would be difficult to...
The 10-Step Quick & Dirty Guide to Outsourcing for Bootstrapping Startups
Here in early 2018 the evolving challenges of online BPO, or Business Process Outsourcing, for new bootstrapping startups can be exceedingly brutal. Or, pretty darn easy. That’s the point, in many ways we’re still in the Wild West of the digital workforce....
The 4 Friends, 4 Cabins, 4 States in 14 Days Challenge: Travel and Self-Realization for Busy Professionals
As (crazy) busy on-the-go professionals and digital workers of tomorrow…it’s more critical than ever to set time aside and escape our bubbles, immersing ourselves in fresh environments outside the hysteria of relentless progress. We’ve got to remember to...
Entrepreneurs: Tapping into Crowd Wisdom
I was inspired to tackle this subject after seeing the first ever crowdsourced TED talk delivered by Lior Zoref in early January, 2016. It was created in collaboration with thousands of his own social media friends and followers. Topic: Mindsharing and the merits of...
Truth Time: 8 Steps to Assess Yourself as an Entrepreneur
In this article we’re talking about how to assess yourself and get an idea of how powerful you are as an entrepreneur – an individual who creates a product or service and does what’s needed to bring it to market. We’re going beyond the more common stuff...