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5 Solid Marketing Insights for 2018: What’s Coming?

5 Solid Marketing Insights for 2018: What’s Coming?

by Matt Shields | Brand Marketing, Business Strategy, Entrepreneur

Okay, make sure your earbuds are working, because I’ve dusted off my crystal ball and uncovered a handful of marketing insights for 2018. No groundbreaking marketing insights here, but it’s fabulous brain fodder to kick off the new year. One thing’s for...

Startup Funding Through an ICO: What Gives?

Startup Funding Through an ICO: What Gives?

by Matt Shields | Business Strategy, Entrepreneur, Innovation

What’s going on with startup funding or business funding in general, and cryptocurrencies? Note: To save time, forgiving quotes, I’ll abbreviate the word ‘cryptocurrency’ as CC in this article. Look at the first couple sentences of this recent Yahoo...

Is Your Early Startup Ready to Compete for Funding?

Is Your Early Startup Ready to Compete for Funding?

by Matt Shields | Business Strategy, Entrepreneur

Absolutely. I say your startup’s ready to compete for funding immediately because the process is extremely valuable trial-by-fire whether you get the cash or not! Winning the funds will be great, but regardless, you’ll enjoy awesome networking...

Crowdlending vs Private Investor: Which is Ideal for Startups?

Crowdlending vs Private Investor: Which is Ideal for Startups?

by Matt Shields | Business Strategy, Entrepreneur

Crowdlending! Let’s take a look at this exciting new financing model, then contrast it to bringing aboard a private investor like me. Which is best for your average tech startup? Into this amazing topic, we shall tread lightly…   What’s Crowdlending?...

Crowdfunding vs Private Investors: Which is Best for New Ideas?

Crowdfunding vs Private Investors: Which is Best for New Ideas?

by Matt Shields | Brand Marketing, Business Strategy, Entrepreneur

Look at you, all in super-serious research mode…deciding whether to channel seed capital into your business idea through crowdfunding means or a private investor. Nice! Each is an incredible option, huge actually, but once you commit it’s a challenge to...

Incubators vs Funds from a Private Investor: Which is Best?

Incubators vs Funds from a Private Investor: Which is Best?

by Matt Shields | Business Strategy, Entrepreneur

You’re part of a fast-paced “Garage Days” startup operation ready to pounce the street, deciding whether seed funds should come from a private investor or incubator. Which is better for a company in its infancy sitting on something amazing? I was asked...

How to Seed-Fund A Startup Without Completely Destroying It

How to Seed-Fund A Startup Without Completely Destroying It

by Matt Shields | Business Strategy, Entrepreneur

It’s one thing to throw a few hundred bucks a month at a side-project or hobby over the years, and another altogether to potentially be onto something that warrants quick decisive action. The process of raising seed capital can be finicky, so I offer...

How to Ensure Your Tech Solution is a Market Fit

How to Ensure Your Tech Solution is a Market Fit

by Matt Shields | Brand Marketing, Business Strategy

Bold title. It’s easy to see why you’d search for that, but unfortunately there’s no universal method to ensure your tech solution is a market fit. Savvy angel investors understand this, which explains why they don’t mind losing money on 20 or 30 good...

How Chatbot Software Can Improve Your Sales Channels

How Chatbot Software Can Improve Your Sales Channels

by Matt Shields | Brand Marketing, Business Strategy, Innovation

Okay this is a weird beginning to an article but work with me here. The conventional way we tend to shop these days is mechanical and browse-happy. So, if you’re gearing for a particular style of bootcut jeans and go to this brand’s website, or that...

How to Draft a Basic PRD for Customer Service Chatbot Software

How to Draft a Basic PRD for Customer Service Chatbot Software

by Matt Shields | Brand Marketing, Business Strategy, Entrepreneur, Experience Design, Innovation

You’re ready, well, your business or brand is ready to take the leap and integrate modern chatbot software to optimize customer service operations. But before you approach a company like Virtus Ventures to design it, you want some basic product...

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