by Matt Shields | May 7, 2018 | Brand Marketing, Business Strategy, Innovation
Okay this is a weird beginning to an article but work with me here. The conventional way we tend to shop these days is mechanical and browse-happy. So, if you’re gearing for a particular style of bootcut jeans and go to this brand’s website, or that brand’s webstore,...
by Matt Shields | May 7, 2018 | Brand Marketing, Business Strategy, Entrepreneur, Experience Design, Innovation
You’re ready, well, your business or brand is ready to take the leap and integrate modern chatbot software to optimize customer service operations. But before you approach a company like Virtus Ventures to design it, you want some basic product requirements assembled....
by Matt Shields | May 6, 2018 | Brand Marketing, Business Strategy, Experience Design
Curious about the ways experience design is evolving modern society? Wondering how it can help your company thrive in today’s hyper-competitive marketplace? Walk with me a few and discuss what it is, why it’s important, and where it’s taking us. Note: If you’re...
by Matt Shields | May 2, 2018 | Brand Marketing, Business Strategy
Everyone has a story to tell… and that includes your brand. The power of your storytelling, when done right, will help you connect with your audience better and elicit an emotion that drives them to engage/buy what you’re selling. Storytelling drives positive emotions...
by Matt Shields | May 2, 2018 | Brand Marketing, Business Strategy
Innovation, we hear this buzzword a lot that it somehow lost its context for many businesses. Just what does it truly mean these days? With hundreds to thousands of new products out there, the rules of competition are tougher than ever. This time, you have to look at...
