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How to Design a Business Model Around an Experience

How to Design a Business Model Around an Experience

by Matt Shields | May 10, 2018 | Business Strategy, Experience Design

So, you’re itching to build a successful income-generating idea, but seek an approach you can pursue without the need of a complex business plan (or even a loaded checking account). Great! How about creating and facilitating an experience, and building a business...
How to Draft a Basic PRD for Customer Service Chatbot Software

How to Draft a Basic PRD for Customer Service Chatbot Software

by Matt Shields | May 7, 2018 | Brand Marketing, Business Strategy, Entrepreneur, Experience Design, Innovation

You’re ready, well, your business or brand is ready to take the leap and integrate modern chatbot software to optimize customer service operations. But before you approach a company like Virtus Ventures to design it, you want some basic product requirements assembled....
Unraveling the Basic Tenets of Digital Product Design

Unraveling the Basic Tenets of Digital Product Design

by Matt Shields | May 7, 2018 | Business Strategy, Entrepreneur, Experience Design

“A key aspect of [Digital] Product Design is understanding the business value behind every decision. Data informs everything we do, user research checks our assumptions, and we measure our success through business and engagement metrics.”  – Eric Eriksson Right, so...
Improve Customer Service Through Bot Technology?

Improve Customer Service Through Bot Technology?

by Matt Shields | May 7, 2018 | Business Strategy, Entrepreneur, Experience Design

What if a customer could have, and hold, a conversation with your business? How would that transform everything about the way people engage with your products and services? No, not a customer service rep; not a sales associate; or a human being on the other end of a...
Software Validation & Verification: A Basic Approach for Executives

Software Validation & Verification: A Basic Approach for Executives

by Matt Shields | May 7, 2018 | Business Strategy, Experience Design, Innovation

You and/or your company are interested in using software to dramatically improve sales and efficiency, but don’t know where to begin? What steps can you take to ensure the project’s worth it for your customers (and bottom line)? Keep reading and learn a bit about how...
Experience Design 101: Get the Basics Straight from Designers

Experience Design 101: Get the Basics Straight from Designers

by Matt Shields | May 6, 2018 | Brand Marketing, Business Strategy, Experience Design

Curious about the ways experience design is evolving modern society? Wondering how it can help your company thrive in today’s hyper-competitive marketplace? Walk with me a few and discuss what it is, why it’s important, and where it’s taking us. Note: If you’re...
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