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Entrepreneurs: Tapping into Crowd Wisdom

Entrepreneurs: Tapping into Crowd Wisdom

by Matt Shields | May 10, 2018 | Entrepreneur, Innovation

I was inspired to tackle this subject after seeing the first ever crowdsourced TED talk delivered by Lior Zoref in early January, 2016. It was created in collaboration with thousands of his own social media friends and followers. Topic: Mindsharing and the merits of...
Startup Funding Through an ICO: What Gives?

Startup Funding Through an ICO: What Gives?

by Matt Shields | May 9, 2018 | Business Strategy, Entrepreneur, Innovation

What’s going on with startup funding or business funding in general, and cryptocurrencies? Note: To save time, forgiving quotes, I’ll abbreviate the word ‘cryptocurrency’ as CC in this article. Look at the first couple sentences of this recent Yahoo Finance article...
How Chatbot Software Can Improve Your Sales Channels

How Chatbot Software Can Improve Your Sales Channels

by Matt Shields | May 7, 2018 | Brand Marketing, Business Strategy, Innovation

Okay this is a weird beginning to an article but work with me here. The conventional way we tend to shop these days is mechanical and browse-happy. So, if you’re gearing for a particular style of bootcut jeans and go to this brand’s website, or that brand’s webstore,...
How to Draft a Basic PRD for Customer Service Chatbot Software

How to Draft a Basic PRD for Customer Service Chatbot Software

by Matt Shields | May 7, 2018 | Brand Marketing, Business Strategy, Entrepreneur, Experience Design, Innovation

You’re ready, well, your business or brand is ready to take the leap and integrate modern chatbot software to optimize customer service operations. But before you approach a company like Virtus Ventures to design it, you want some basic product requirements assembled....
Software Validation & Verification: A Basic Approach for Executives

Software Validation & Verification: A Basic Approach for Executives

by Matt Shields | May 7, 2018 | Business Strategy, Experience Design, Innovation

You and/or your company are interested in using software to dramatically improve sales and efficiency, but don’t know where to begin? What steps can you take to ensure the project’s worth it for your customers (and bottom line)? Keep reading and learn a bit about how...
Retail Digitization: A Brief Plea to Retailers Ready to Modernize

Retail Digitization: A Brief Plea to Retailers Ready to Modernize

by Matt Shields | May 5, 2018 | Business Strategy, Experience Design, Innovation

Here’s the deal – at this point year-over-year closures of retail establishments are up 200% as we inch closer to 2020. If that doesn’t raise an eyebrow, how about this – roughly half of the retail leaders out there are going to refuse to properly digitize and...
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